Pricing — effective 2026

A monthly fee, not a five-figure invoice.

Websites run as a subscription — the build, hosting, your domain, the security certificate and dedicated time each month, spread over twelve. Systems work is quoted as a project, with support after it if you want it. Either way, you own the code.

Launchpad and Professional are monthly. No setup fee on a new domain; the first three months are payable on signing, then it runs monthly. Moving an existing site and domain across starts at £99. Extra Launchpad sections £50 each. Launchpad's 4 one-hour updates a year and Professional's monthly hour don't roll over; anything beyond either allowance is £70/hr. After the 12-month minimum term the price drops to £39/mo or £99/mo, because by then the build is paid off.

Why these rates

I'm new as a studio, and pretending otherwise would be insulting. I'm taking on six clients at these prices because case studies are worth more to me right now than margin — and the rate you sign at is held for three years. If being among the first six worries you, ask me what happens if it goes wrong; I'd rather answer that than talk around it.

01 — Rationale

A website is never actually finished

Agencies
£3,000–£10,000
upfront
—
Then £100/hr

Most agencies charge £3,000 to £10,000 upfront to launch a decent custom site. The moment it goes live you still need hosting, security patches, domain renewals and content changes — and that's usually where the relationship turns sour.

Once a business has paid a large sum upfront, it tends to feel trapped: £100 an hour to swap a photograph, or a site that quietly rots because nobody wants to pay the retainer. I'd rather charge a sensible monthly figure and stay responsible for the thing working.

You own your site: If you decide to leave, you get a zip of the complete source code — real, uncompiled files, not a template locked inside a builder — plus every DNS record needed to move it elsewhere. No hostage-taking.
Why twelve months: The first year covers the strategy, the engineering, the build and the launch, spread across twelve payments rather than demanded upfront. After the initial term, renewal and cancellation follow the service agreement.

02 — Specification

What's going on underneath

Hosting & domains: Your site runs on Vercel's global edge network — the same infrastructure used by companies far larger than either of us — rather than cheap shared hosting. Starting fresh, I buy and configure your domain at no extra cost. Bringing an existing domain across is £99, which covers transferring DNS and launching without breaking your email.
Structure & revisions: Launchpad is a single-page scroll of up to five sections — hero, about, services, testimonials, contact — designed to funnel people to your inbox. Professional opens that up to five separate pages with persistent navigation and categorised services.
Getting it right: I build a free prototype before you commit to anything. Once you're on board, three rounds of major revisions get the design where you want it before launch. After that, your monthly hours cover ongoing edits — copy, images, prices, banners, posts you send me.
Speed as a requirement: Sites are hand-written rather than assembled from plugins, which is why they load quickly on a phone with poor signal. This page loads no third-party frameworks at all — you're welcome to run it through PageSpeed and check.
Accessibility & compliance: Proper heading structure, keyboard navigation, colour contrast that passes WCAG AA, and cookie behaviour you can actually explain if somebody asks. It matters more than it used to, and it costs nothing to do correctly from the start.
Turning visits into work: Professional includes a proper booking or quote-request flow rather than a plain contact form — a customer picks a slot or describes the job, and it arrives in your inbox ready to act on. Plus one agreed workflow put on autopilot, and practical AI setup and training for your team. Systems extends that into internal tools and custom agents built on GPT or Claude.

03 — Questions

The things you're probably wondering

Every one of these is a fair question to ask a one-person studio. Better answered here than avoided.

What if you're ill, busy or gone?: Your site runs on Vercel whether I'm at my desk or not — it doesn't stop working because I do. You hold your own domain and, on request at any time, a zip of the complete source code, so another developer can pick it up without me. For anything urgent I'll tell you honestly if I can't get to it that week.
What if I don't like what you build?: You see a free prototype before you pay anything, so the first judgement costs you nothing. After that there are three rounds of major revisions before launch. If we get to the end of the prototype and it isn't right, we shake hands and you owe me nothing.
What happens at month thirteen?: The price drops — £39/mo on Launchpad, £99/mo on Professional — because the build is paid off by then and you're only paying for hosting, domain renewal, security and your update allowance. Or you leave, with the code and DNS records in hand.
What don't you do?: Social media management, paid advertising, and brand identity or logo design. I build and look after websites, systems and automation. For the rest I'll happily point you at someone who's actually good at it.
Am I really your first client?: You may well be among the first six, and I'd rather say so than dress it up. What you can check instead of testimonials is the work itself — two content sites I built and still run are live, and every demo on this site opens in a browser.

Not sure?
—
Ask

Describe what your business does

I'll tell you honestly which tier fits — including if the answer is that you don't need me yet.

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